Category: Marketing

third party risk management

Third-Party Risk Management

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Oldest children around the world often bond over a specific shared memory.  The parents are gone, they’re in charge, and their younger siblings sneak off to the basement to watch the new, scary movie that just dropped. The normally responsible…

What Is Data Minimization?

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Do you remember going to your grandparents’ house as a kid and pulling out a kitchen drawer jam-packed with expired mayonnaise and ketchup packets from a dozen different restaurants? Or opening a closet door . . . and having hundreds of gift…

What Are Data Clean Rooms?

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The famous organizational theorist and management consultant Geoffrey Moore once said, “Without big data, you are blind and deaf and in the middle of a freeway.” Consumer data is the lifeblood of our modern, digitized economy. It drives…
privacy

Top Privacy Resources (But You Don’t Have to Take Our Word for It)

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The best online resources for reading and learning about data privacy If you grew up in the 1980s and 1990s, chances are high that you have a soft spot for LeVar Burton. Before the internet put the world at our fingertips, Burton and his…
Cookies with a keyboard to clarify cookie banners for websites

How to Manage the Hands in Your Cookie Jar Using Cookie Consent Management Systems

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You’ve probably heard the saying “A balanced diet is a cookie in each hand.” It’s proof of a global obsession with tiny balls of butter, flour, sugar, and eggs. While the flavors and shapes vary by region, every culture has a seemingly…
Data Privacy Day of winter month calendar january

Celebrating World Data Privacy Day in 2022 (and How You Can Make It a Data Privacy Year)

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Our favorite time of the year is finally here—and yes, we know the winter holidays have already come and gone. But as much we may love warming up with a cup of hot cocoa (topped off with unreasonable amounts of marshmallows, please!), there’s…
data privacy as a service

Data Privacy as a Service

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There is a lot of *aaS-es in the world of cloud-based computing. No, no.  That’s not what we meant. We’re talking about X-as-a-service options. First, there was SaaS, or Software as a Service. Originating in the 1960s as terminal…
opt in vs opt out

What Is Opt-In and Opt-Out and How to Do It Right

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Until the mid-2010s, there were almost no comprehensive laws protecting digital privacy for anyone except children, and even those laws were few and far between. This lack of government oversight gave industries almost no motivation to create…
Fintech Privacy Best Practices Header

May the Force Be With You: How Fintech Companies Can Leverage the Power of Data Privacy

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A long time ago in a galaxy far, far away, all banking had to be done in person. Mobile deposits didn’t exist, stocks couldn’t be bought and sold on a cell phone, account statements were snail-mailed, not emailed, and friends had to pay…

Doing the Right Thing as Marketers to Build Trust

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Hint: privacy is the right thing.  Do the right thing as marketers to build trust. —Jon Dick, VP Marketing, Hubspot For marketers, privacy can be a four-letter word. After all, your entire job is to get your message in front of as…