
How to Prepare Your Company Data When Selling a Business
MarketingWhen it comes to selling your business, you want to treat your business the same way you would treat a beloved family home that you put up for sale. In a way, they’re similar assets—both are things you’ve probably poured a lot of time,…

What Security Professionals Need to Know About Data Privacy
CCPA/CPRA, CyberSecurity, MarketingIt’s Cybersecurity Awareness Month, and as an information security pro, you’re probably busy running employee trainings, writing spotlights for the company newsletter, and pitching technology upgrades to your bosses.
While you’re…

Third-Party Risk Management
GDPR, Marketing, PrivacyOldest children around the world often bond over a specific shared memory.
The parents are gone, they’re in charge, and their younger siblings sneak off to the basement to watch the new, scary movie that just dropped. The normally responsible…

What Is Data Minimization?
CyberSecurity, GDPR, Marketing, PrivacyDo you remember going to your grandparents’ house as a kid and pulling out a kitchen drawer jam-packed with expired mayonnaise and ketchup packets from a dozen different restaurants? Or opening a closet door . . . and having hundreds of gift…

What Are Data Clean Rooms?
GDPR, Marketing, PrivacyThe famous organizational theorist and management consultant Geoffrey Moore once said, “Without big data, you are blind and deaf and in the middle of a freeway.”
Consumer data is the lifeblood of our modern, digitized economy. It drives…

Top Privacy Resources (But You Don’t Have to Take Our Word for It)
Marketing, PrivacyThe best online resources for reading and learning about data privacy
If you grew up in the 1980s and 1990s, chances are high that you have a soft spot for LeVar Burton. Before the internet put the world at our fingertips, Burton and his…

How to Manage the Hands in Your Cookie Jar Using Cookie Consent Management Systems
GDPR, Marketing, PrivacyYou’ve probably heard the saying “A balanced diet is a cookie in each hand.”
It’s proof of a global obsession with tiny balls of butter, flour, sugar, and eggs. While the flavors and shapes vary by region, every culture has a seemingly…

Celebrating World Data Privacy Day in 2022 (and How You Can Make It a Data Privacy Year)
CCPA/CPRA, CyberSecurity, GDPR, Marketing, News, PrivacyOur favorite time of the year is finally here—and yes, we know the winter holidays have already come and gone. But as much we may love warming up with a cup of hot cocoa (topped off with unreasonable amounts of marshmallows, please!), there’s…

Data Privacy as a Service
CCPA/CPRA, GDPR, Marketing, PrivacyThere is a lot of *aaS-es in the world of cloud-based computing.
No, no.
That’s not what we meant.
We’re talking about X-as-a-service options.
First, there was SaaS, or Software as a Service. Originating in the 1960s as terminal…

What Is Opt-In and Opt-Out and How to Do It Right
CCPA/CPRA, GDPR, Marketing, PrivacyUntil the mid-2010s, there were almost no comprehensive laws protecting digital privacy for anyone except children, and even those laws were few and far between.
This lack of government oversight gave industries almost no motivation to create…