Category: Marketing

The Cookieless Future of Digital Marketing

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Cookies created modern digital marketing. Are they going to kill it? Cookies: A Primer Cookies are small, randomly encoded text files containing small amounts of data that can be used to identify your computer to different networks as you…
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Data Mapping Best Practices

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When you go on a road trip, you need to know where you’re going and how you’re going to get there. When you are building a data privacy and security program, you need to know the same things. How to Plan Your Data Mapping Road Trip Anyone…
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Data Privacy & ESG

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By now, you’ve likely heard talk about how important good data privacy practices are in today’s business environment. But it can be a lot of work to keep up with all the legislative changes guiding data security and management when you are…

6 Important Data Privacy Questions You Need To Be Asking

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Data privacy. It’s quickly turning into the business world’s buzziest buzzword. With privacy regulations becoming both more common and more robust, and consumers increasingly expecting more control over their personal information, you…

Privacy vs. Security

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What is the difference between privacy and security? Good question! If you’re not sure, you’re not alone. These two issues are related—but they’re not exactly the same. Curiosity piqued? Allow us to explain. Two sides of the same data…

How to Prepare for CPRA

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Stay ahead of the compliance curve by proactively prepping for the California Privacy Rights Act.  In 2018, the European Union passed the General Data Protection Regulation (GDPR), proving to businesses around the world that consumers are…

Managing Marketing Challenges While Protecting Data

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It may sound counterintuitive, but smart data privacy practices can make both traditional and digital marketing programs more efficient. The rise of e-commerce and social media has forever changed the global economy, and while governments…
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What Tech Companies Are Missing In Privacy

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“Regarding social media, I really don't understand what appears to be the general population's lack of concern over privacy issues in publicizing their entire lives on the Internet for others to see to such an extent... but hey it's them,…
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Cookieless World: Changes Being Made By Apple & Google

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Cookies have been part of the internet since basically the beginning of the internet. As the internet has developed, advertisers have co-opted cookies from their original use and turned them into super data collection machines that track your…
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The Complete 2021 Privacy Compliance Checklist

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Maybe you’re ahead of the pack when it comes to privacy, keeping your privacy policy and data inventory in shipshape. In that case, we salute you! (But you probably also know that privacy compliance obligations are a moving target and…