Category: Marketing

Doing the Right Thing as Marketers to Build Trust

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Hint: privacy is the right thing.  Do the right thing as marketers to build trust. —Jon Dick, VP Marketing, Hubspot For marketers, privacy can be a four-letter word. After all, your entire job is to get your message in front of as…
Ecommerce work station privacy

Checkout This Privacy Checklist for Ecommerce

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Ecommerce is big business. Really big business. Across the entire world. In 2020, retail sales in the US declined 10.5% while ecommerce sales grew 18%.  Another statistic?  Over 2.14 billion people are expected to spend $4.2 trillion…
cpa data privacy best practices

CPA Privacy Best Practices

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Whether you work alone or for a big firm, as a certified public accountant, you know privacy is important. But with new privacy laws being passed every year, it’s about to be more important than ever. While laws protecting consumers’…

I Scream, You Scream, We All Scream for… Data Privacy!

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In a Latrobe, PA drugstore in 1904, apprentice pharmacist David “Doc” Strickler was challenged by a customer at the soda counter to make something “different.” Ice cream sundaes had been part of American cuisine for over a decade, but…

The Cookieless Future of Digital Marketing

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Cookies created modern digital marketing. Are they going to kill it? Cookies: A Primer Cookies are small, randomly encoded text files containing small amounts of data that can be used to identify your computer to different networks as you…
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Data Mapping Best Practices

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When you go on a road trip, you need to know where you’re going and how you’re going to get there. When you are building a data privacy and security program, you need to know the same things. How to Plan Your Data Mapping Road Trip Anyone…
ESG Environment social governance

Data Privacy & ESG

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By now, you’ve likely heard talk about how important good data privacy practices are in today’s business environment. But it can be a lot of work to keep up with all the legislative changes guiding data security and management when you are…

6 Important Data Privacy Questions You Need To Be Asking

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Data privacy. It’s quickly turning into the business world’s buzziest buzzword. With privacy regulations becoming both more common and more robust, and consumers increasingly expecting more control over their personal information, you…

Privacy vs. Security

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What is the difference between privacy and security? Good question! If you’re not sure, you’re not alone. These two issues are related—but they’re not exactly the same. Curiosity piqued? Allow us to explain. Two sides of the same data…

How to Prepare for CPRA

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Stay ahead of the compliance curve by proactively prepping for the California Privacy Rights Act.  In 2018, the European Union passed the General Data Protection Regulation (GDPR), proving to businesses around the world that consumers are…