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Sourcepoint

Podcast Merging Marketing and Privacy to Create Sustainable Consent Solutions In this week’s episode of She Said Privacy/He Said Security, Jodi and Justin Daniels speak with Julie Rubash, the General Counsel and Chief Privacy Officer at Sourcepoint, about the ins and outs of managing consent as new targeting methods emerge. Julie stresses the need for customized consent solutions that align with company principles and privacy regulations while allowing consumers to manage their preferences. She also discusses how privacy professionals can recognize and mitigate the risks of new targeting methods, the importance of understanding the data you’re collecting, and why combining marketing and privacy goals is paramount in this evolving ad tech landscape. Listen Now