Partner to Streamline a360media’s Privacy Program

The introduction of the GDPR and subsequently the CCPA had significant implications for the publishing industry and prompted a360media to step up their compliance game for their portfolio of celebrity and health & fitness media brands across the US. With a total circulation of more than 5.3 million, and more than 652+ million global page views per month, a360media needed to develop a streamlined privacy program that wouldn’t over burden their lean team, while ensuring the best interests of their users are protected. To achieve their goals, they partnered with Red Clover Advisors and leveraged a range of OneTrust tools.

Red Clover Advisors support their customers in developing data privacy strategy and compliance processes, helping to simplify data privacy complexity. Supporting a360media to refine and update their privacy structure, to make privacy accessible both internally and for a360media’s customers.

Making Privacy Accessible

The two main priorities for a360media were to make privacy more accessible for employees, and to strike a balance between making external-facing processes compliant and as user-friendly as a possible.

With a small team at their disposal, a360media needed tools and guidance that would help ease the burden of the ever-developing compliance landscape. With that in mind, Red Clover Advisors helped select OneTrust tools, including Assessment Automation, Data Mapping, Data Subject Access Requests, Preference Management, and Vendor Risk Management.

OneTrust’s suite of tools would allow the American publisher to fulfil their needs externally by making cookie banners compliant and setting up their DSAR process. Theses external facing assets help deliver important privacy rights and are vital in shaping the consumer’s user-experience.

Red Clover Advisors Expertise and OneTrust’sTechnology Help Ease the Burden of Privacy

Red Clover’s experience with the OneTrust tools played a significant part in getting a360media up and running, providing education and an advocate to ensure that their needs were being communicated. Additionally, their support provided confidence that the system works. Paul Likins, Vice President of Revenue Operations at a360media highlighted:

“Considering the level of complexity we’re working with, Red Clover helped us implement our privacy program with OneTrust in a way that didn’t make it feel burdensome.”

— PAUL LIKINS, VICE PRESIDENT OF REVENUE OPERATIONS, A360MEDIA

With automation and centralized tools, OneTrust would also support a360media’s goals around their internal requirement of getting processes streamlined and accessible, especially for a team lacking a dedicated privacy team.

Acknowledging that out of the box compliance tools don’t work and how essential customization is to the success of a privacy program, it’s crucial to pin down the true needs of the client, not only to provide support during the initial set up but also for future forecasting and guidance. The combination of Red Clover’s knowledge of the privacy industry and OneTrust’s technology helped a360media build a custom privacy and compliance program from scratch.

A Solution Greater than the Sum of its Parts

a360media is now able to rely on automation and centralization from the OneTrust tools, and Red Clover’s expertise. Jodi Daniels, Founder and CEO of Red Clover Advisors sees the benefit of combining the right technology with industry expertise,

“When you put the technology plus the people piece together, you get something greater than if you had just done it on your own.

— JODI DANIELS, FOUNDER AND CEO, REDCLOVER ADVISORS

“By bringing in someone who has expertise across many other companies, you’re actually able to benefit from their experiences and knowledge as well,” said Jodi.

In dealing with different sites that are subject to varying cookie banners and preference choices for customers dependant on the jurisdiction, the use of compliance tools become essential for peace of mind. The Preference Management tool has provided just that, demonstrating notable improvements for a360media whose work means that they need to stay well-informed on the changing landscape of regulatory privacy requirements where it does business around the globe.

“What’s important is that I know that it’s working. I don’t have to worry about it, even though I can’t see it.

— PAUL LIKINS, VICE PRESIDENT OF REVENUE OPERATIONS, A360MEDIA