Marketing Technology Company Strengthens Cookie Compliance Through Cross-Functional Integration
The Challenge
A leading marketing technology company recognized the need to improve its cookie consent practices. Although a cookie consent platform was already deployed, internal stakeholders from legal, engineering, and marketing identified gaps in compliance, limited transparency around tracking, and concerns about how well the setup integrated with Google Tag Manager (GTM). The company sought expert support to resolve technical uncertainties and align with global privacy expectations.
Our Approach
Red Clover Advisors partnered with the client to optimize their existing cookie consent implementation, ensuring it met both regulatory and operational needs. By bringing together legal, marketing, and technical teams, the engagement focused on building a consent framework that was both compliant and easy to maintain.
Our process included:
- Conducting a full cookie scan to uncover tracking behaviors and compliance risks.
- Reviewing the cookie banner setup to identify configuration gaps and improve cookie categorization.
- Collaborating with the client to research and classify unknown or third-party cookies.
- Troubleshooting GTM integration to ensure scripts only fired based on user consent.
- Revising cookie-blocking logic and testing in both development and production environments.
- Delivering documentation including a cookie maintenance guide and implementation reference materials.
The Result
The client successfully deployed an updated cookie consent experience that met both regulatory requirements and internal standards.
Key outcomes included:
- Alignment with U.S. and international privacy laws.
- Seamless integration with Google Tag Manager to enforce consent logic.
- Improved transparency through accurate cookie categorization and disclosures.
- A cleaner, more intuitive banner design that reflects user expectations.
- Sustainable, documented processes to support long-term compliance.
By leveraging cross-functional collaboration and expert guidance, the company now operates with a privacy-first foundation that supports its growth and builds user trust.
Let’s build trust together.
