Red Clover Advisors Case Study

Growing Consumer Business Simplifies Privacy Compliance Through Cross-Functional Collaboration

 

The Challenge

A fast-growing consumer business with over 100 locations recognized that its expanding digital presence needed to align with evolving privacy regulations like the California Consumer Privacy Act (CCPA) and other state laws. With both marketing and IT teams invested in preserving a seamless customer experience while meeting compliance requirements, the company sought expert guidance to strike the right balance.

Our Approach

Red Clover Advisors partnered with the client to implement OneTrust’s cookie consent platform across their primary website, supporting both technical and privacy requirements. A key success factor: close collaboration between marketing and IT teams from the very start. This partnership ensured the final solution reflected both compliance goals and the company’s brand standards.

Our process included:

  • Conducting a comprehensive cookie scan to map data collection activities.
  • Collaborating to categorize cookies accurately, even navigating limited transparency from some third-party vendors.
  • Customizing the cookie banner and consent experience to meet U.S. state privacy laws while maintaining a unified, intuitive design.
  • Providing step-by-step technical guidance and documentation to simplify implementation and maintenance.

The Result

The company successfully launched a branded cookie consent experience that met its privacy regulatory requirements and digital goals. Key outcomes included:

  • Compliance with CCPA and other U.S. state privacy laws.
  • A user-friendly, branded interface that promotes transparency and builds consumer trust.
  • Seamless handling of Global Privacy Control (GPC) signals and “Do Not Sell” functionality.
  • Ongoing readiness through clear documentation and sustainable processes.

This collaborative, cross-functional approach not only addressed technical complexities behind the scenes, and positions the company as a privacy-forward brand.

 

Let’s build trust together.

Schedule a Call
What our clients say
Far and away, Red Clover Advisors’ flexibility, expertise, and support blew everyone else out of the water. They gave us an additional layer of assurance that we were doing what we need to do – now and as privacy regulations and our clients’ needs change.
Andrew Richardson
VP Analytics & Marketing Science of Tinuiti
We were blown away by the level of knowledge and expertise that the Red Clover Advisors team had when it came to how to handle privacy data. It makes me feel confident to know that my company now has the right privacy notice in place. I would recommend their team to anyone in need of privacy help.
Good2Grow
It’s comforting to know we now have the right procedures in place and how to properly handle our customers’ data so we don’t lose client relationships or incur fines. Red Clover Advisors was easy to work with, and we could trust them with the entire process.
Adam Moleski
Chief Information Officer of Frazier & Deeter