Red Clover Advisors Case Study

Enhancing Cookie Consent Compliance for a Global Fashion Brand Holding Company

 

The Challenge

A leading brand holding company for next-generation direct-to-consumer fashion brands operates across the U.S., Australia, and other global markets. With regulations like GDPR, UK GDPR, CCPA, and CPRA creating a complex compliance landscape, the company wanted to ensure its existing OneTrust cookie consent platform met both privacy requirements and customer expectations.

Our Approach

Red Clover Advisors conducted a focused cookie consent audit across multiple websites. Our work assessed both compliance controls and ease of use across domestic and international jurisdictions.

Key areas included:

  • Confirming non-essential cookies were withheld until consent.
  • Verifying opt-outs fully disabled tracking technologies.
  • Ensuring Global Privacy Control (GPC) signals were recognized.
  • Reviewing the visibility and effectiveness of privacy controls.
  • Evaluating the overall clarity of the consent experience.

The Result

Our audit uncovered targeted improvements, including addressing third-party cookies that continued to fire after opt-outs and refining how privacy choices appeared to users. We recommended:

  • Configuration updates in OneTrust.
  • Technical fixes to block certain third-party cookies.
  • UX tweaks to simplify customer interactions.
  • Guidance for consistent operations across regions.

The company now has a clear, reliable consent process that honors customer choices and delivers a consistent, easy-to-use experience across all its websites.

 

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What our clients say
Far and away, Red Clover Advisors’ flexibility, expertise, and support blew everyone else out of the water. They gave us an additional layer of assurance that we were doing what we need to do – now and as privacy regulations and our clients’ needs change.
Andrew Richardson
VP Analytics & Marketing Science of Tinuiti
We were blown away by the level of knowledge and expertise that the Red Clover Advisors team had when it came to how to handle privacy data. It makes me feel confident to know that my company now has the right privacy notice in place. I would recommend their team to anyone in need of privacy help.
Good2Grow
It’s comforting to know we now have the right procedures in place and how to properly handle our customers’ data so we don’t lose client relationships or incur fines. Red Clover Advisors was easy to work with, and we could trust them with the entire process.
Adam Moleski
Chief Information Officer of Frazier & Deeter