There are four different types of cookie consent that you can implement on your cookie banner. Each one has its benefits, but it’s important to seriously consider drawbacks when weighing your options. Taking a shortcut now might seem appealing – there’s a lot to tackle when you’re working on compliance. However, it works against you in the long run when you’re trying to achieve compliance with GDPR, CCPA, and other regulatory requirements.
The simplest approach to cookie consent. When you use the “Notice Only” approach, your banner informs users that you're using cookies but doesn't give them the chance to opt-in or out. Not surprisingly, this approach isn't GDPR compliant. (Or compliant for other regulations, for that matter.)
When you take an opt-out approach on your website, you drop all your cookies when your users arrive. However, your cookie banner lets users choose to opt-out if they prefer. Opt-out can be simpler to implement, but it can risk running afoul of General Data Protection (GDPR) compliance requirements.
When you use the “Implied Consent” approach, your website will only automatically activate cookies that are categorized as “strictly necessary.”. The banner either asks the user to click through to continue or informs them that any other cookies will be activated if they continue using the site.
Opt-in consent is the compliant-oriented approach to cookie consent. With the opt-in approach, strictly necessary cookies are dropped upon visits, but the banner provides a clear and detailed explanation of the additional cookies. Users must complete a specific action, clicking “Accept” or “Okay,” for the rest of the cookies to drop.
Because this approach requires intentional actions by the user, it’s more likely that a business might lose website visitors. However, you’re less likely to end up facing compliance issues either.