Category: Privacy

What Employers Need to Know About Employee Rights Under CPRA

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When the California Consumer Privacy Act (CCPA) was passed in 2018, residents of the Golden State were given the most progressive, robust data privacy rights in the entire United States. Modeled after the European Union’s General Data Protection…

Exploring the Intersection of Data Privacy and Data Security

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In 2006, at the dawn of digital marketing, a British mathematician and marketing expert named Clive Humby tried to explain the importance of consumer data to modern business by saying, “Data is the new oil.” At a time when marketers were…

Top Nine Cybersecurity Tips to Help Your Small Business Keep Data Safe

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Hacks at companies like Uber or Marriott may make headlines more than breaches at small businesses, but that shouldn’t lull any business owner into a false sense of security. Statistically, small businesses (SMBs) are almost just as likely…

Six Steps Marketers Need to Take for Data Privacy Compliance in 2023

Data privacy isn’t a new concept for anyone currently in marketing. Even if they aren’t currently subject to a specific law, trends in data privacy have been changing the marketing landscape since 2016, when the European Union’s General…

Connecticut Personal Data Privacy and Online Monitoring Act

Connecticut may have been one of the smallest of the 13 original colonies, but its size belies its impact on the Revolutionary War. Known as the Provision State, Connecticut delivered outsized but critical support to the revolution through…

The Guide to E-commerce Data Privacy Compliance

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E-commerce is bigger than it’s ever been, and it’s going to keep getting bigger. With our increasingly interconnected economy, experts anticipate the global e-commerce market will be worth $5.55 trillion in 2022. And even as the hypergrowth…

Six Steps to an Effective E-Commerce Privacy Notice

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Good products and a good privacy notices are two things every e-commerce company needs to be successful. Thanks to the best practices that consumer privacy laws like the European Union’s General Data Protection Regulation (GDPR) and the…
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What You Need in Your Privacy Notice

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Website privacy notices have been around for a long time, but good privacy notices?  Those are pretty new. Historically, online privacy notices have been boilerplate documents with pages upon pages of legal jargon that an ordinary consumer…
Wooden cubes with the letter from the ESG word. ESG - short for environmental social governance

How ESG Can Drive Your Privacy Program

ESG programs are the future of corporate social responsibility. But they’re also the future of consumer trust—and sustainable data privacy practices.  ESG might seem out of left field for privacy philosophy, but its foundations are a…

Trust: The New Currency You Should Be Investing In

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Have you ever heard the saying “money isn’t worth the paper it’s printed on?” It’s one of those idioms that’s both true and not true at the same time. We’ll never turn down a crisp $50 bill, but that bill is objectively worthless.…