Category: CCPA/CPRA

Trust: The New Currency You Should Be Investing In

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Have you ever heard the saying “money isn’t worth the paper it’s printed on?” It’s one of those idioms that’s both true and not true at the same time. We’ll never turn down a crisp $50 bill, but that bill is objectively worthless.…
Data Privacy Day of winter month calendar january

Celebrating World Data Privacy Day in 2022 (and How You Can Make It a Data Privacy Year)

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Our favorite time of the year is finally here—and yes, we know the winter holidays have already come and gone. But as much we may love warming up with a cup of hot cocoa (topped off with unreasonable amounts of marshmallows, please!), there’s…

What Is Included in a Privacy Risk Assessment?

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Every action and adventure movie in the history of movies has a scene that looks like this: IN SECRET LAIR -- NIGHT Hilariously funny computer-nerd sidekick with crushing social anxiety is talking with an uber-suave, secret super-agent…
data privacy as a service

Data Privacy as a Service

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There is a lot of *aaS-es in the world of cloud-based computing. No, no.  That’s not what we meant. We’re talking about X-as-a-service options. First, there was SaaS, or Software as a Service. Originating in the 1960s as terminal…
opt in vs opt out

What Is Opt-In and Opt-Out and How to Do It Right

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Until the mid-2010s, there were almost no comprehensive laws protecting digital privacy for anyone except children, and even those laws were few and far between. This lack of government oversight gave industries almost no motivation to create…

Doing the Right Thing as Marketers to Build Trust

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Hint: privacy is the right thing.  Do the right thing as marketers to build trust. —Jon Dick, VP Marketing, Hubspot For marketers, privacy can be a four-letter word. After all, your entire job is to get your message in front of as…
Ecommerce work station privacy

Checkout This Privacy Checklist for Ecommerce

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Ecommerce is big business. Really big business. Across the entire world. In 2020, retail sales in the US declined 10.5% while ecommerce sales grew 18%.  Another statistic?  Over 2.14 billion people are expected to spend $4.2 trillion…
cpa data privacy best practices

CPA Privacy Best Practices

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Whether you work alone or for a big firm, as a certified public accountant, you know privacy is important. But with new privacy laws being passed every year, it’s about to be more important than ever. While laws protecting consumers’…

I Scream, You Scream, We All Scream for… Data Privacy!

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In a Latrobe, PA drugstore in 1904, apprentice pharmacist David “Doc” Strickler was challenged by a customer at the soda counter to make something “different.” Ice cream sundaes had been part of American cuisine for over a decade, but…
data mapping visual

Data Mapping Best Practices

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When you go on a road trip, you need to know where you’re going and how you’re going to get there. When you are building a data privacy and security program, you need to know the same things. How to Plan Your Data Mapping Road Trip Anyone…