Cookie Management Roadmap: Business Guide

In the digital world, “cookies” refers not to delightful treats but to crucial pieces of software that websites and apps place on devices to help them perform certain functions. Managing use of cookies and other tracking technologies takes diligence and a sustained effort to keep up with changes in laws, technologies, your website, and your marketing efforts.

That’s why our Cookie Management Guide is here to streamline this process for you. Inside, you’ll find insights on:

• The various types of digital cookies, how they function, and their significance for users and website operators
• Best practices for managing cookies effectively
• Ad tech usage considerations
• Steps you can take today to establish your Cookie Management program
• And more!