6 Steps to Privacy Compliance for Marketing Professionals

Lots of company-collected consumer data is used for marketing. What are you doing with yours?​

Privacy compliance is a must-have for marketing professionals today. But even when you know how important it is (hint: really important), how do you decipher the alphabet soup of privacy regulations?

Making privacy marketing-friendly (and vice versa)

Does the phrase “privacy compliance” make you want to run back to brand guidelines and content calendars?

Marketing professionals don’t go into marketing because they’re passionate about privacy, but privacy is still on the minds of many marketers these days.

Almost one in five marketers state that privacy compliance is a main concern across marketing channels.

It pays to know your way around privacy. Here are a few reasons why:

• More privacy regulations are being passed at the state and international level every year
• Consumers aren’t willing to tolerate companies that don’t prioritize their privacy
• Prioritizing data privacy can reduce the risk of a data breach
• You’ll get more—and more accurate—information when your customers trust you
• 84% of consumers are more likely to trust brands that take a privacy-safe approach to their personal data

Getting ahead of privacy will save you time, money, and stress—and help you gain and retain customers. Take the steps you need to take today to build a privacy-friendly marketing program.