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What Is Opt-In and Opt-Out and How to Do It Right

Until the mid-2010s, there were almost no comprehensive laws protecting digital privacy for anyone except children, and even those laws were few and far between. This lack of government oversight gave industries almost no motivation to create best practices governing what types of data could be collected or how it could be used. While there […]

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Checkout This Privacy Checklist for Ecommerce

Ecommerce is big business. Really big business. Across the entire world. In 2020, retail sales in the US declined 10.5% while ecommerce sales grew 18%.  Another statistic?  Over 2.14 billion people are expected to spend $4.2 trillion purchasing goods or services online this year.  As an ecommerce business owner, you probably know a lot about […]


Uncovering China’s New Privacy Law

On Aug. 20, 2021, the Standing Committee of China’s National People’s Congress enacted China’s Personal Information Protection Law (PIPL)(Translation available here). Taking effect on November 1, 2021, the PIPL will serve as China’s first comprehensive privacy law. The PIPL clarifies and consolidates obligations on processing of personal information at a national law level. Together with […]

The Colorado Privacy Act 101

The Four Corners of the Centennial State’s new privacy law Colorado is home to the highest incorporated city in the US (Leadville), the highest paved road in North America (the road to Mt. Evans), and the highest car tunnel in the world (the Dwight Eisenhower Memorial Tunnel). It’s also the home to the country’s third […]

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CPA Privacy Best Practices

Whether you work alone or for a big firm, as a certified public accountant, you know privacy is important. But with new privacy laws being passed every year, it’s about to be more important than ever. While laws protecting consumers’ sensitive personal data online are less than a decade old, governments have been passing laws […]

Does My Business Website Really Need a Privacy Policy?

From picking the color scheme to writing SEO copy to integrating your payment platforms, building a website or app is a huge project. After you’ve tested all your links, worked out the UX bugs, and built an interactive chat function, the last thing you want to do is think about a privacy policy. Putting a […]


The Cookieless Future of Digital Marketing

Cookies created modern digital marketing. Are they going to kill it? Cookies: A Primer Cookies are small, randomly encoded text files containing small amounts of data that can be used to identify your computer to different networks as you browse the internet. Originally created to simplify the browsing experience, cookies stored information about a site […]

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Do I Need a Cookie Consent Banner?

Cookie banners. Let’s talk about them. They’ve been hanging around websites since 1994. (Basically, Stone Age digital technology.) Just think, how many cookie banners have you clicked past in your digital life without a second thought? (A lot, probably.) It’s enough to make a business owner or marketing professional wonder: do I really need a […]


CCPA Best Practices

What if we told you that there was something that you could do that would: Build better relationships with your customers Protect your business Get you on the right side of data privacy laws and regulations Was totally achievable regardless of how big or busy your business is AND Would take your mind off of […]